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From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
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| Published in: | Journal of Marketing and Consumer Research |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1867301675808587780 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Journal of Marketing and Consumer Research |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63297 |
| institution | FRELIP |
| journal_source_facet | Journal of Marketing and Consumer Research |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways |
| title_auth | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways |
| title_full | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways |
| title_fullStr | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways |
| title_full_unstemmed | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways |
| title_short | From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways |
| title_sort | from origins to outcomes: a critical analysis of ethiopia’s tourism branding strategy, structural constraints, and strategic pathways |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://iiste.org/Journals/index.php/JMCR/article/view/63759 |