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Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students
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| Published in: | Management & Marketing |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1868552851436863488 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Management & Marketing |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63306 |
| institution | FRELIP |
| journal_source_facet | Management & Marketing |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students |
| title_alt | Influencers de redes sociales y comportamiento de compra verde en sectores de bienes de consumo masivo de mercados emergentes: Papel mediador del valor de marca y efectos moderadores de la edad y la cultura entre estudiantes universitarios Influenceurs des médias sociaux et comportement d'achat vert dans les secteurs FMCG des marchés émergents : rôle médiateur de la valeur de marque et effets modérateurs de l'âge et de la culture chez les étudiants universitaires Influenciadores de mídia social e comportamento de compra verde em setores FMCG de mercados emergentes: Papel mediador do valor da marca e efeitos moderadores da idade e cultura entre estudantes universitários |
| title_auth | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students |
| title_es_txt | Influencers de redes sociales y comportamiento de compra verde en sectores de bienes de consumo masivo de mercados emergentes: Papel mediador del valor de marca y efectos moderadores de la edad y la cultura entre estudiantes universitarios |
| title_fr_txt | Influenceurs des médias sociaux et comportement d'achat vert dans les secteurs FMCG des marchés émergents : rôle médiateur de la valeur de marque et effets modérateurs de l'âge et de la culture chez les étudiants universitaires |
| title_full | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students |
| title_fullStr | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students |
| title_full_unstemmed | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students |
| title_pt_txt | Influenciadores de mídia social e comportamento de compra verde em setores FMCG de mercados emergentes: Papel mediador do valor da marca e efeitos moderadores da idade e cultura entre estudantes universitários |
| title_short | Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students |
| title_sort | social media influencers and green buying behavior in emerging market fmcg sectors: mediating role of brand equity and moderating effects of age and culture among university students |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://sciendo.com/article/10.2478/mmcks-2025-0023 |