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Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
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| Published in: | Management & Marketing |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
| Tags: |
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| _version_ | 1867301672570585091 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Management & Marketing |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63318 |
| institution | FRELIP |
| journal_source_facet | Management & Marketing |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective |
| title_auth | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective |
| title_full | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective |
| title_fullStr | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective |
| title_full_unstemmed | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective |
| title_short | Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective |
| title_sort | examining the change in brands’ marketing communication during covid-19 from crisis communication perspective |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://sciendo.com/article/10.2478/mmcks-2025-0009 |