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Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)

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Published in:Ekonomia i Zarzadzanie. Economics and Management
Format: Online Article RSS Article
Published: 2025
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container_title Ekonomia i Zarzadzanie. Economics and Management
description
discipline_display Management
discipline_facet Management
format Online Article
RSS Article
genre Journal Article
id rss_article:63631
institution FRELIP
journal_source_facet Ekonomia i Zarzadzanie. Economics and Management
publishDate 2025
publishDateSort 2025
record_format rss_article
spellingShingle Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
Management
General
Management
sub_discipline_display General
sub_discipline_facet General
subject_display Management
General
Management
Management
General
Management
subject_facet Management
General
Management
title Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
title_auth Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
title_full Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
title_fullStr Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
title_full_unstemmed Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
title_short Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
title_sort convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025)
topic Management
General
Management
url https://sciendo.com/article/10.2478/emj-2025-0025