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The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study
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| Published in: | Land Forces Academy Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868552928813383681 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Land Forces Academy Review |
| description | |
| discipline_display | Higher Education |
| discipline_facet | Higher Education |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:68852 |
| institution | FRELIP |
| journal_source_facet | Land Forces Academy Review |
| last_indexed | 2026-06-20T21:28:52.253Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study Higher Education General Higher Education |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Higher Education General Higher Education |
| subject_facet | Higher Education General Higher Education |
| title | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_alt | La Influencia de las Gratificaciones de los Videos de Formato Corto en el Compromiso del Consumidor y la Intención de Compra: Un Estudio Secuencial Explicativo L'influence des gratifications des vidéos courtes sur l'engagement des consommateurs et l'intention d'achat : une étude séquentielle explicative A Influência das Gratificações de Vídeos Curtos no Engajamento do Consumidor e na Intenção de Compra: Um Estudo Sequencial Explicativo |
| title_auth | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_es_txt | La Influencia de las Gratificaciones de los Videos de Formato Corto en el Compromiso del Consumidor y la Intención de Compra: Un Estudio Secuencial Explicativo |
| title_fr_txt | L'influence des gratifications des vidéos courtes sur l'engagement des consommateurs et l'intention d'achat : une étude séquentielle explicative |
| title_full | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_fullStr | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_full_unstemmed | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_pt_txt | A Influência das Gratificações de Vídeos Curtos no Engajamento do Consumidor e na Intenção de Compra: Um Estudo Sequencial Explicativo |
| title_short | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_sort | the influence of short-form video gratifications on consumer engagement and purchase intention: an explanatory sequential study |
| topic | Higher Education General Higher Education |
| url | https://sciendo.com/article/10.2478/raft-2026-0005 |