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Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
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| Published in: | Marketing of Scientific and Research Organizations |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1868552926303092737 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Marketing of Scientific and Research Organizations |
| description | |
| discipline_display | Higher Education |
| discipline_facet | Higher Education |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:68897 |
| institution | FRELIP |
| journal_source_facet | Marketing of Scientific and Research Organizations |
| last_indexed | 2026-06-20T21:28:52.253Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry Higher Education General Higher Education |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Higher Education General Higher Education |
| subject_facet | Higher Education General Higher Education |
| title | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry |
| title_alt | Entre la expectativa y el éxito de mercado: El hype como mediador en la toma de decisiones del consumidor en la industria de los videojuegos Entre attente et succès commercial : le battage médiatique comme médiateur de la décision d'achat dans l'industrie du jeu vidéo Entre expectativa e sucesso de mercado: Hype como mediador da tomada de decisão do consumidor na indústria de jogos de computador |
| title_auth | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry |
| title_es_txt | Entre la expectativa y el éxito de mercado: El hype como mediador en la toma de decisiones del consumidor en la industria de los videojuegos |
| title_fr_txt | Entre attente et succès commercial : le battage médiatique comme médiateur de la décision d'achat dans l'industrie du jeu vidéo |
| title_full | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry |
| title_fullStr | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry |
| title_full_unstemmed | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry |
| title_pt_txt | Entre expectativa e sucesso de mercado: Hype como mediador da tomada de decisão do consumidor na indústria de jogos de computador |
| title_short | Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry |
| title_sort | between expectation and market success: hype as a consumer decision-making mediator in the computer game industry |
| topic | Higher Education General Higher Education |
| url | https://sciendo.com/article/10.2478/minib-2025-0008 |