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Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
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| Published in: | Marketing of Scientific and Research Organizations |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1868552926306238464 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Marketing of Scientific and Research Organizations |
| description | |
| discipline_display | Higher Education |
| discipline_facet | Higher Education |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:68899 |
| institution | FRELIP |
| journal_source_facet | Marketing of Scientific and Research Organizations |
| last_indexed | 2026-06-20T21:28:52.253Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale Higher Education General Higher Education |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Higher Education General Higher Education |
| subject_facet | Higher Education General Higher Education |
| title | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale |
| title_alt | Las escalas de medición de Stevens en la investigación de marketing: Una continuación del debate sobre si los investigadores pueden ignorar las limitaciones de la escala Likert como escala ordinal Les échelles de mesure de Stevens en recherche marketing – Une continuation du débat sur la possibilité pour les chercheurs d'ignorer les limites de l'échelle de Likert en tant qu'échelle ordinale Escalas de medida de Stevens em pesquisa de marketing – Uma continuação da discussão sobre se os pesquisadores podem ignorar as limitações da escala Likert como escala ordinal |
| title_auth | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale |
| title_es_txt | Las escalas de medición de Stevens en la investigación de marketing: Una continuación del debate sobre si los investigadores pueden ignorar las limitaciones de la escala Likert como escala ordinal |
| title_fr_txt | Les échelles de mesure de Stevens en recherche marketing – Une continuation du débat sur la possibilité pour les chercheurs d'ignorer les limites de l'échelle de Likert en tant qu'échelle ordinale |
| title_full | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale |
| title_fullStr | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale |
| title_full_unstemmed | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale |
| title_pt_txt | Escalas de medida de Stevens em pesquisa de marketing – Uma continuação da discussão sobre se os pesquisadores podem ignorar as limitações da escala Likert como escala ordinal |
| title_short | Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale |
| title_sort | stevens’ measurement scales in marketing research – a continuation of discussion on whether researchers can ignore the likert scale’s limitations as an ordinal scale |
| topic | Higher Education General Higher Education |
| url | https://sciendo.com/article/10.2478/minib-2025-0003 |