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Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach

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Published in:VFAST Transactions on Education and Social Sciences
Format: Online Article RSS Article
Published: 2025
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container_title VFAST Transactions on Education and Social Sciences
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spellingShingle Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
Education
General
Education
sub_discipline_display General
sub_discipline_facet General
subject_display Education
General
Education
Education
General
Education
subject_facet Education
General
Education
title Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
title_auth Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
title_full Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
title_fullStr Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
title_full_unstemmed Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
title_short Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach
title_sort analyzing the impact of user-generated and firm-generated content on online shopper behavior in a developing market: a technology acceptance model (tam) approach
topic Education
General
Education
url https://vfast.org/journals/index.php/VTESS/article/view/2219