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Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans

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Published in:Central European Economic Journal
Format: Online Article RSS Article
Published: 2026
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container_title Central European Economic Journal
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discipline_display Economic Sciences General
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publishDate 2026
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spellingShingle Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
Economic Sciences General
General
Economic Sciences General
sub_discipline_display General
sub_discipline_facet General
subject_display Economic Sciences General
General
Economic Sciences General
subject_facet Economic Sciences General
General
Economic Sciences General
title Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
title_alt Análisis empírico de la implementación del marketing digital en el sector servicios: Percepciones, impacto de redes sociales en los Balcanes Occidentales
Analyse empirique de la mise en œuvre du marketing numérique dans le secteur des services : perceptions, impact des médias sociaux dans les Balkans occidentaux
Análise Empírica da Implementação de Marketing Digital no Setor de Serviços: Percepções, Impacto das Mídias Sociais nos Balcãs Ocidentais
title_auth Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
title_es_txt Análisis empírico de la implementación del marketing digital en el sector servicios: Percepciones, impacto de redes sociales en los Balcanes Occidentales
title_fr_txt Analyse empirique de la mise en œuvre du marketing numérique dans le secteur des services : perceptions, impact des médias sociaux dans les Balkans occidentaux
title_full Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
title_fullStr Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
title_full_unstemmed Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
title_pt_txt Análise Empírica da Implementação de Marketing Digital no Setor de Serviços: Percepções, Impacto das Mídias Sociais nos Balcãs Ocidentais
title_short Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
title_sort empirical analysis of digital marketing implementation in service sector: perceptions, social media impact western balkans
topic Economic Sciences General
General
Economic Sciences General
url https://sciendo.com/article/10.2478/ceej-2026-0002