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TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict
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| Published in: | Russian Journal of Economics |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1867301672611479552 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Russian Journal of Economics |
| description | |
| discipline_display | Economic Sciences General |
| discipline_facet | Economic Sciences General |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:76161 |
| institution | FRELIP |
| journal_source_facet | Russian Journal of Economics |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict Economic Sciences General General Economic Sciences General |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Economic Sciences General General Economic Sciences General Economic Sciences General General Economic Sciences General |
| subject_facet | Economic Sciences General General Economic Sciences General |
| title | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict |
| title_auth | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict |
| title_full | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict |
| title_fullStr | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict |
| title_full_unstemmed | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict |
| title_short | TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict |
| title_sort | tv advertising in russian fmcg sector: the analysis of expenditure and brand strategies under russia–ukraine conflict |
| topic | Economic Sciences General General Economic Sciences General |
| url | https://rujec.org/article/145426/ |