Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment
Saved in:
| Published in: | Pacific Asia Journal of the Association for Information Systems |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1868553628943384576 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Pacific Asia Journal of the Association for Information Systems |
| description | |
| discipline_display | Computer Science |
| discipline_facet | Computer Science |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:78693 |
| institution | FRELIP |
| journal_source_facet | Pacific Asia Journal of the Association for Information Systems |
| last_indexed | 2026-06-20T21:40:03.057Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment Computer Science General Computer Science |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Computer Science General Computer Science |
| subject_facet | Computer Science General Computer Science |
| title | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_alt | Efectos del momento de divulgación del patrocinio en la efectividad del respaldo: El papel moderador del apego emocional Effets du moment de la divulgation du parrainage sur l'efficacité de l'approbation : le rôle modérateur de l'attachement émotionnel Efeitos do Momento da Divulgação de Patrocínio na Eficácia do Endosso: O Papel Moderador do Apego Emocional |
| title_auth | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_es_txt | Efectos del momento de divulgación del patrocinio en la efectividad del respaldo: El papel moderador del apego emocional |
| title_fr_txt | Effets du moment de la divulgation du parrainage sur l'efficacité de l'approbation : le rôle modérateur de l'attachement émotionnel |
| title_full | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_fullStr | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_full_unstemmed | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_pt_txt | Efeitos do Momento da Divulgação de Patrocínio na Eficácia do Endosso: O Papel Moderador do Apego Emocional |
| title_short | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_sort | effects of sponsorship disclosure timing on endorsement effectiveness: the moderating role of emotional attachment |
| topic | Computer Science General Computer Science |
| url | https://aisel.aisnet.org/pajais/vol17/iss3/7 |