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Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective
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| Published in: | Business: Theory and Practice |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868553655578263552 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business: Theory and Practice |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80045 |
| institution | FRELIP |
| journal_source_facet | Business: Theory and Practice |
| last_indexed | 2026-06-20T21:40:27.455Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_alt | Efectividad de la estrategia de marketing digital en la mejora del rendimiento de marketing en PYME: un estudio desde la perspectiva de la teoría de la lógica dominante del servicio Efficacité de la stratégie de marketing numérique pour améliorer la performance marketing dans les PME : une étude avec la perspective de la théorie de la logique dominante du service Eficácia da estratégia de marketing de mídia digital na melhoria do desempenho de marketing em PMEs: um estudo com a perspectiva da teoria da lógica dominante do serviço |
| title_auth | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_es_txt | Efectividad de la estrategia de marketing digital en la mejora del rendimiento de marketing en PYME: un estudio desde la perspectiva de la teoría de la lógica dominante del servicio |
| title_fr_txt | Efficacité de la stratégie de marketing numérique pour améliorer la performance marketing dans les PME : une étude avec la perspective de la théorie de la logique dominante du service |
| title_full | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_fullStr | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_full_unstemmed | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_pt_txt | Eficácia da estratégia de marketing de mídia digital na melhoria do desempenho de marketing em PMEs: um estudo com a perspectiva da teoria da lógica dominante do serviço |
| title_short | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_sort | effectiveness of digital media marketing strategy in improving marketing performance in smes: a study with service dominant logic theory perspective |
| topic | Business and Economics General Business and Economics |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/22759 |