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The role of network value alignment (NVA) in improving marketing performance
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| Published in: | Business: Theory and Practice |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1867301674302832647 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business: Theory and Practice |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80053 |
| institution | FRELIP |
| journal_source_facet | Business: Theory and Practice |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The role of network value alignment (NVA) in improving marketing performance Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | The role of network value alignment (NVA) in improving marketing performance |
| title_auth | The role of network value alignment (NVA) in improving marketing performance |
| title_full | The role of network value alignment (NVA) in improving marketing performance |
| title_fullStr | The role of network value alignment (NVA) in improving marketing performance |
| title_full_unstemmed | The role of network value alignment (NVA) in improving marketing performance |
| title_short | The role of network value alignment (NVA) in improving marketing performance |
| title_sort | the role of network value alignment (nva) in improving marketing performance |
| topic | Business and Economics General Business and Economics |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/24168 |