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The role of network value alignment (NVA) in improving marketing performance
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| Published in: | Business: Theory and Practice |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868553655686266882 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business: Theory and Practice |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80053 |
| institution | FRELIP |
| journal_source_facet | Business: Theory and Practice |
| last_indexed | 2026-06-20T21:40:27.455Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The role of network value alignment (NVA) in improving marketing performance Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | The role of network value alignment (NVA) in improving marketing performance |
| title_alt | El papel de la alineación de valor de red (AVR) en la mejora del rendimiento de marketing Le rôle de l'alignement de la valeur du réseau (AVR) dans l'amélioration de la performance marketing O papel do alinhamento de valor de rede (AVR) na melhoria do desempenho de marketing |
| title_auth | The role of network value alignment (NVA) in improving marketing performance |
| title_es_txt | El papel de la alineación de valor de red (AVR) en la mejora del rendimiento de marketing |
| title_fr_txt | Le rôle de l'alignement de la valeur du réseau (AVR) dans l'amélioration de la performance marketing |
| title_full | The role of network value alignment (NVA) in improving marketing performance |
| title_fullStr | The role of network value alignment (NVA) in improving marketing performance |
| title_full_unstemmed | The role of network value alignment (NVA) in improving marketing performance |
| title_pt_txt | O papel do alinhamento de valor de rede (AVR) na melhoria do desempenho de marketing |
| title_short | The role of network value alignment (NVA) in improving marketing performance |
| title_sort | the role of network value alignment (nva) in improving marketing performance |
| topic | Business and Economics General Business and Economics |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/24168 |