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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
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| Published in: | Economics and Business |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2023
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| Subjects: | |
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| _version_ | 1868553657889325058 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Economics and Business |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80124 |
| institution | FRELIP |
| journal_source_facet | Economics and Business |
| last_indexed | 2026-06-20T21:40:27.455Z |
| publishDate | 2023 |
| publishDateSort | 2023 |
| record_format | rss_article |
| spellingShingle | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions |
| title_alt | El análisis de la masculinidad en la publicidad: Un estudio cualitativo basado en las percepciones del consumidor L'analyse de la masculinité dans la publicité : Une étude qualitative basée sur les perceptions des consommateurs A Análise da Masculinidade na Publicidade: Um Estudo Qualitativo Baseado nas Percepções do Consumidor |
| title_auth | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions |
| title_es_txt | El análisis de la masculinidad en la publicidad: Un estudio cualitativo basado en las percepciones del consumidor |
| title_fr_txt | L'analyse de la masculinité dans la publicité : Une étude qualitative basée sur les perceptions des consommateurs |
| title_full | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions |
| title_fullStr | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions |
| title_full_unstemmed | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions |
| title_pt_txt | A Análise da Masculinidade na Publicidade: Um Estudo Qualitativo Baseado nas Percepções do Consumidor |
| title_short | The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions |
| title_sort | the analysis of masculinity in advertising: a qualitative study based on consumer perceptions |
| topic | Business and Economics General Business and Economics |
| url | https://sciendo.com/article/10.2478/eb-2023-0009 |