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PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
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| Published in: | Journal of Business in The Digital Age |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1867301674245160962 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Journal of Business in The Digital Age |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80325 |
| institution | FRELIP |
| journal_source_facet | Journal of Business in The Digital Age |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY |
| title_auth | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY |
| title_full | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY |
| title_fullStr | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY |
| title_full_unstemmed | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY |
| title_short | PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY |
| title_sort | phenomenon marketing: a study of the relationship between parasocial interaction, psychological well-being and consumer loyalty |
| topic | Business and Economics General Business and Economics |
| url | https://dergipark.org.tr/en/pub/jobda/article/1829851%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20 |