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Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age
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| Published in: | Studies and Scientific Researches : Economics Edition |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2024
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| Subjects: | |
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| _version_ | 1868553662284955649 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Studies and Scientific Researches : Economics Edition |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:80557 |
| institution | FRELIP |
| journal_source_facet | Studies and Scientific Researches : Economics Edition |
| last_indexed | 2026-06-20T21:40:32.756Z |
| publishDate | 2024 |
| publishDateSort | 2024 |
| record_format | rss_article |
| spellingShingle | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age |
| title_alt | Perspectivas bibliométricas sobre la investigación en publicidad televisiva: Tendencias, desafíos y relevancia continua en la era digital Aperçus bibliométriques de la recherche sur la publicité télévisée : tendances, défis et pertinence continue à l'ère numérique Insights Bibliométricos sobre Pesquisa em Publicidade na TV: Tendências, Desafios e Relevância Contínua na Era Digital |
| title_auth | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age |
| title_es_txt | Perspectivas bibliométricas sobre la investigación en publicidad televisiva: Tendencias, desafíos y relevancia continua en la era digital |
| title_fr_txt | Aperçus bibliométriques de la recherche sur la publicité télévisée : tendances, défis et pertinence continue à l'ère numérique |
| title_full | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age |
| title_fullStr | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age |
| title_full_unstemmed | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age |
| title_pt_txt | Insights Bibliométricos sobre Pesquisa em Publicidade na TV: Tendências, Desafios e Relevância Contínua na Era Digital |
| title_short | Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age |
| title_sort | bibliometric insights into tv advertising research: trends, challenges, and continued relevance in the digital age |
| topic | Business and Economics General Business and Economics |
| url | https://sceco.ub.ro/SCECO/article/view/578 |