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The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials
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| Published in: | Mdooter Journal of Communication and Digital Technologies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1868553772072960000 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Mdooter Journal of Communication and Digital Technologies |
| description | |
| discipline_display | African Open Access — Technology & Engineering |
| discipline_facet | African Open Access — Technology & Engineering |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:86689 |
| institution | FRELIP |
| journal_source_facet | Mdooter Journal of Communication and Digital Technologies |
| last_indexed | 2026-06-20T21:42:05.155Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| subject_facet | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| title | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials |
| title_alt | El costo social de los estereotipos: Percepción del consumidor sobre la representación femenina en comerciales de televisión nigerianos Le coût social des stéréotypes : perception des consommateurs de la représentation féminine dans les publicités télévisées nigérianes O Custo Social dos Estereótipos: Percepção do Consumidor sobre a Representação Feminina em Comerciais de Televisão Nigerianos |
| title_auth | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials |
| title_es_txt | El costo social de los estereotipos: Percepción del consumidor sobre la representación femenina en comerciales de televisión nigerianos |
| title_fr_txt | Le coût social des stéréotypes : perception des consommateurs de la représentation féminine dans les publicités télévisées nigérianes |
| title_full | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials |
| title_fullStr | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials |
| title_full_unstemmed | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials |
| title_pt_txt | O Custo Social dos Estereótipos: Percepção do Consumidor sobre a Representação Feminina em Comerciais de Televisão Nigerianos |
| title_short | The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials |
| title_sort | the social cost of stereotypes: consumer perception of female representation in nigerian television commercials |
| topic | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| url | https://www.mdooterj.com/index.php/mdooterj/article/view/25 |