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The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market
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| Published in: | Mdooter Journal of Communication and Digital Technologies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1868553772072960002 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Mdooter Journal of Communication and Digital Technologies |
| description | |
| discipline_display | African Open Access — Technology & Engineering |
| discipline_facet | African Open Access — Technology & Engineering |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:86691 |
| institution | FRELIP |
| journal_source_facet | Mdooter Journal of Communication and Digital Technologies |
| last_indexed | 2026-06-20T21:42:05.155Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| subject_facet | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| title | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market |
| title_alt | El poder de la persuasión: Cómo la publicidad y la imagen de marca impulsan las compras de los consumidores en el mercado de combustibles de Nigeria Le pouvoir de la persuasion : comment la publicité et l'image de marque influencent les achats des consommateurs sur le marché des carburants au Nigéria O Poder da Persuasão: Como a Publicidade e a Imagem da Marca Impulsionam as Compras dos Consumidores no Mercado de Combustíveis da Nigéria |
| title_auth | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market |
| title_es_txt | El poder de la persuasión: Cómo la publicidad y la imagen de marca impulsan las compras de los consumidores en el mercado de combustibles de Nigeria |
| title_fr_txt | Le pouvoir de la persuasion : comment la publicité et l'image de marque influencent les achats des consommateurs sur le marché des carburants au Nigéria |
| title_full | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market |
| title_fullStr | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market |
| title_full_unstemmed | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market |
| title_pt_txt | O Poder da Persuasão: Como a Publicidade e a Imagem da Marca Impulsionam as Compras dos Consumidores no Mercado de Combustíveis da Nigéria |
| title_short | The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market |
| title_sort | the power of persuasion: how advertising and brand image drive consumer purchases in nigeria's fuel market |
| topic | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| url | https://www.mdooterj.com/index.php/mdooterj/article/view/23 |