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Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions
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| Published in: | Mdooter Journal of Communication and Digital Technologies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1868553772074008578 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Mdooter Journal of Communication and Digital Technologies |
| description | |
| discipline_display | African Open Access — Technology & Engineering |
| discipline_facet | African Open Access — Technology & Engineering |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:86694 |
| institution | FRELIP |
| journal_source_facet | Mdooter Journal of Communication and Digital Technologies |
| last_indexed | 2026-06-20T21:42:05.155Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| subject_facet | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| title | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions |
| title_alt | Más allá del producto: Cómo los anuncios narrativos moldean la percepción del consumidor y las decisiones de compra Au-delà du produit : comment les publicités narratives façonnent la perception du consommateur et les décisions d'achat Além do Produto: Como Anúncios Narrativos Moldam a Percepção do Consumidor e Decisões de Compra |
| title_auth | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions |
| title_es_txt | Más allá del producto: Cómo los anuncios narrativos moldean la percepción del consumidor y las decisiones de compra |
| title_fr_txt | Au-delà du produit : comment les publicités narratives façonnent la perception du consommateur et les décisions d'achat |
| title_full | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions |
| title_fullStr | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions |
| title_full_unstemmed | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions |
| title_pt_txt | Além do Produto: Como Anúncios Narrativos Moldam a Percepção do Consumidor e Decisões de Compra |
| title_short | Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions |
| title_sort | beyond the product: how storytelling advertisements shape consumer perception and purchase decisions |
| topic | African Open Access — Technology & Engineering General African Open Access — Technology & Engineering |
| url | https://www.mdooterj.com/index.php/mdooterj/article/view/20 |