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Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity
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| Published in: | African Journal of Economics and Business Research |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1867339073579909120 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | African Journal of Economics and Business Research |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:87672 |
| institution | FRELIP |
| journal_source_facet | African Journal of Economics and Business Research |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_auth | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_full | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_fullStr | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_full_unstemmed | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_short | Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity |
| title_sort | effects of integrated marketing communication strategies on selected private commercial banks’ performance through the mediating role of brand equity |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://www.ajol.info/index.php/ajebr/article/view/319603 |