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The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks
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| Published in: | Interdisciplinary Journal of Management Sciences |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868553796190208001 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Interdisciplinary Journal of Management Sciences |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:88003 |
| institution | FRELIP |
| journal_source_facet | Interdisciplinary Journal of Management Sciences |
| last_indexed | 2026-06-20T21:42:42.754Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_alt | El impacto de las dimensiones del marketing en redes sociales y la participación del cliente con la marca en el valor de marca en bancos sudafricanos L'impact des dimensions du marketing sur les réseaux sociaux et de l'implication de la marque client sur la valeur de la marque dans les banques sud-africaines O impacto das dimensões do marketing de mídia social e do envolvimento da marca do cliente no valor da marca em bancos sul-africanos |
| title_auth | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_es_txt | El impacto de las dimensiones del marketing en redes sociales y la participación del cliente con la marca en el valor de marca en bancos sudafricanos |
| title_fr_txt | L'impact des dimensions du marketing sur les réseaux sociaux et de l'implication de la marque client sur la valeur de la marque dans les banques sud-africaines |
| title_full | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_fullStr | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_full_unstemmed | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_pt_txt | O impacto das dimensões do marketing de mídia social e do envolvimento da marca do cliente no valor da marca em bancos sul-africanos |
| title_short | The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks |
| title_sort | the impact of social media marketing dimensions and customer brand involvement on brand equity in south african banks |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://pubs.ufs.ac.za/index.php/ijms/article/view/2322 |