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Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers

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Bibliographic Details
Published in:South African Journal of Information Management
Format: Online Article RSS Article
Published: 2026
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container_title South African Journal of Information Management
description
discipline_display African Open Access — Social Sciences
discipline_facet African Open Access — Social Sciences
format Online Article
RSS Article
genre Journal Article
id rss_article:88285
institution FRELIP
journal_source_facet South African Journal of Information Management
last_indexed 2026-06-20T21:42:46.854Z
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
African Open Access — Social Sciences
General
African Open Access — Social Sciences
sub_discipline_display General
sub_discipline_facet General
subject_display African Open Access — Social Sciences
General
African Open Access — Social Sciences
subject_facet African Open Access — Social Sciences
General
African Open Access — Social Sciences
title Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
title_alt Examinando la influencia de los influencers de redes sociales en las intenciones de compra de productos de belleza entre consumidores sudafricanos
Examen de l'influence des influenceurs des médias sociaux sur les intentions d'achat de produits de beauté chez les consommateurs sud-africains
Examinando a influência de influenciadores de mídia social nas intenções de compra de produtos de beleza entre consumidores sul-africanos
title_auth Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
title_es_txt Examinando la influencia de los influencers de redes sociales en las intenciones de compra de productos de belleza entre consumidores sudafricanos
title_fr_txt Examen de l'influence des influenceurs des médias sociaux sur les intentions d'achat de produits de beauté chez les consommateurs sud-africains
title_full Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
title_fullStr Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
title_full_unstemmed Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
title_pt_txt Examinando a influência de influenciadores de mídia social nas intenções de compra de produtos de beleza entre consumidores sul-africanos
title_short Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
title_sort examining the influence of social media influencers on beauty product purchase intentions amongst south african consumers
topic African Open Access — Social Sciences
General
African Open Access — Social Sciences
url https://sajim.co.za/index.php/sajim/article/view/2120