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Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment

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Bibliographic Details
Published in:The Southern African Journal of Entrepreneurship and Small Business Management
Format: Online Article RSS Article
Published: 2026
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container_title The Southern African Journal of Entrepreneurship and Small Business Management
description
discipline_display African Open Access — Social Sciences
discipline_facet African Open Access — Social Sciences
format Online Article
RSS Article
genre Journal Article
id rss_article:88345
institution FRELIP
journal_source_facet The Southern African Journal of Entrepreneurship and Small Business Management
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
African Open Access — Social Sciences
General
African Open Access — Social Sciences
sub_discipline_display General
sub_discipline_facet General
subject_display African Open Access — Social Sciences
General
African Open Access — Social Sciences
African Open Access — Social Sciences
General
African Open Access — Social Sciences
subject_facet African Open Access — Social Sciences
General
African Open Access — Social Sciences
title Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
title_auth Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
title_full Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
title_fullStr Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
title_full_unstemmed Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
title_short Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
title_sort digital resilience in turbulent times: how small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
topic African Open Access — Social Sciences
General
African Open Access — Social Sciences
url https://sajesbm.co.za/index.php/sajesbm/article/view/1211