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Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
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| Published in: | The Southern African Journal of Entrepreneurship and Small Business Management |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868553798602981378 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | The Southern African Journal of Entrepreneurship and Small Business Management |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:88345 |
| institution | FRELIP |
| journal_source_facet | The Southern African Journal of Entrepreneurship and Small Business Management |
| last_indexed | 2026-06-20T21:42:42.754Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| title_alt | Resiliencia digital en tiempos turbulentos: Cómo las pequeñas, medianas y microempresas aprovechan la publicidad en redes sociales para sobrevivir en un entorno de volatilidad, incertidumbre, complejidad y ambigüedad Résilience numérique en période de turbulences : comment les petites, moyennes et micro-entreprises exploitent la publicité sur les réseaux sociaux pour survivre dans un environnement de volatilité, incertitude, complexité et ambiguïté Resiliência digital em tempos turbulentos: Como pequenas, médias e microempresas utilizam publicidade em mídias sociais para sobrevivência em um ambiente de volatilidade, incerteza, complexidade e ambiguidade |
| title_auth | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| title_es_txt | Resiliencia digital en tiempos turbulentos: Cómo las pequeñas, medianas y microempresas aprovechan la publicidad en redes sociales para sobrevivir en un entorno de volatilidad, incertidumbre, complejidad y ambigüedad |
| title_fr_txt | Résilience numérique en période de turbulences : comment les petites, moyennes et micro-entreprises exploitent la publicité sur les réseaux sociaux pour survivre dans un environnement de volatilité, incertitude, complexité et ambiguïté |
| title_full | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| title_fullStr | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| title_full_unstemmed | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| title_pt_txt | Resiliência digital em tempos turbulentos: Como pequenas, médias e microempresas utilizam publicidade em mídias sociais para sobrevivência em um ambiente de volatilidade, incerteza, complexidade e ambiguidade |
| title_short | Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| title_sort | digital resilience in turbulent times: how small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://sajesbm.co.za/index.php/sajesbm/article/view/1211 |