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“Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction
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| Published in: | BBR - Brazilian Business Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1868553862573457409 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | BBR - Brazilian Business Review |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:89901 |
| institution | FRELIP |
| journal_source_facet | BBR - Brazilian Business Review |
| last_indexed | 2026-06-20T21:43:32.555Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction |
| title_alt | “¿Realmente te están influyendo?” Cómo los influencers de belleza impulsan el comportamiento positivo del consumidor hacia el comercio social de marca a través de la interacción parasocial « Vous influencent-ils vraiment ? » Comment les influenceurs de beauté stimulent un comportement positif des consommateurs envers le commerce social de marque via l'interaction parasociale “Eles Estão Realmente Influenciando Você?” Como Influenciadores de Beleza Impulsionam o Comportamento Positivo do Consumidor em Relação ao Comércio Social de Marcas através da Interação Parassocial |
| title_auth | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction |
| title_es_txt | “¿Realmente te están influyendo?” Cómo los influencers de belleza impulsan el comportamiento positivo del consumidor hacia el comercio social de marca a través de la interacción parasocial |
| title_fr_txt | « Vous influencent-ils vraiment ? » Comment les influenceurs de beauté stimulent un comportement positif des consommateurs envers le commerce social de marque via l'interaction parasociale |
| title_full | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction |
| title_fullStr | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction |
| title_full_unstemmed | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction |
| title_pt_txt | “Eles Estão Realmente Influenciando Você?” Como Influenciadores de Beleza Impulsionam o Comportamento Positivo do Consumidor em Relação ao Comércio Social de Marcas através da Interação Parassocial |
| title_short | “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction |
| title_sort | “are they really influencing you?” how beauty influencers drive positive consumer behavior toward brand social commerce through parasocial interaction |
| topic | Business and Economics General Business and Economics |
| url | https://www.bbronline.com.br/index.php/bbr/article/view/867 |