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The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh

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Bibliographic Details
Published in:Journal of Business and Management Studies
Format: Online Article RSS Article
Published: 2026
Subjects:
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container_title Journal of Business and Management Studies
description
discipline_display Management
discipline_facet Management
format Online Article
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genre Journal Article
id rss_article:92216
institution FRELIP
journal_source_facet Journal of Business and Management Studies
last_indexed 2026-06-20T21:45:12.453Z
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
Management
General
Management
sub_discipline_display General
sub_discipline_facet General
subject_display Management
General
Management
subject_facet Management
General
Management
title The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
title_alt El efecto de la mezcla de marketing y la integración tecnológica en la rentabilidad de los bancos comerciales en Bangladesh
L'effet du mix marketing et de l'intégration technologique sur la rentabilité des banques commerciales au Bangladesh
O Efeito do Mix de Marketing e da Integração Tecnológica na Rentabilidade dos Bancos Comerciais em Bangladesh
title_auth The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
title_es_txt El efecto de la mezcla de marketing y la integración tecnológica en la rentabilidad de los bancos comerciales en Bangladesh
title_fr_txt L'effet du mix marketing et de l'intégration technologique sur la rentabilité des banques commerciales au Bangladesh
title_full The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
title_fullStr The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
title_full_unstemmed The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
title_pt_txt O Efeito do Mix de Marketing e da Integração Tecnológica na Rentabilidade dos Bancos Comerciais em Bangladesh
title_short The Effect of Marketing Mix and Technological Integration on the Profitability of Commercial Banks in Bangladesh
title_sort the effect of marketing mix and technological integration on the profitability of commercial banks in bangladesh
topic Management
General
Management
url https://al-kindipublisher.com/index.php/jbms/article/view/12884