Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models
Saved in:
| Published in: | Management of Organizations: Systematic Research |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1869391280688070657 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Management of Organizations: Systematic Research |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:97081 |
| institution | FRELIP |
| journal_source_facet | Management of Organizations: Systematic Research |
| last_indexed | 2026-06-30T03:34:11.669Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models |
| title_alt | Un análisis experimental del impacto de la gamificación en el compromiso y la retención de clientes en modelos de negocio basados en suscripción Une analyse expérimentale de l'impact de la ludification sur l'engagement et la fidélisation des clients dans les modèles d'affaires par abonnement Uma análise experimental do impacto da gamificação no engajamento e retenção de clientes em modelos de negócios baseados em assinatura |
| title_auth | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models |
| title_es_txt | Un análisis experimental del impacto de la gamificación en el compromiso y la retención de clientes en modelos de negocio basados en suscripción |
| title_fr_txt | Une analyse expérimentale de l'impact de la ludification sur l'engagement et la fidélisation des clients dans les modèles d'affaires par abonnement |
| title_full | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models |
| title_fullStr | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models |
| title_full_unstemmed | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models |
| title_pt_txt | Uma análise experimental do impacto da gamificação no engajamento e retenção de clientes em modelos de negócios baseados em assinatura |
| title_short | An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models |
| title_sort | an experimental analysis of gamification’s impact on customer engagement and retention in subscription-based business models |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://sciendo.com/article/10.2478/mosr-2026-0005 |