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The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics
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| Published in: | South African Journal of Economic and Management Sciences |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1869482111806734336 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | South African Journal of Economic and Management Sciences |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:97530 |
| institution | FRELIP |
| journal_source_facet | South African Journal of Economic and Management Sciences |
| last_indexed | 2026-07-01T03:37:54.946Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics |
| title_alt | La influencia de las actividades de marketing en redes sociales en el conocimiento de la marca y sus subfactores en politécnicos de Zimbabue L'influence des activités de marketing sur les réseaux sociaux sur la notoriété de la marque et ses sous-facteurs dans les polytechniques zimbabwéennes A influência das atividades de marketing em mídias sociais no conhecimento da marca e seus subfatores em politécnicos do Zimbábue |
| title_auth | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics |
| title_es_txt | La influencia de las actividades de marketing en redes sociales en el conocimiento de la marca y sus subfactores en politécnicos de Zimbabue |
| title_fr_txt | L'influence des activités de marketing sur les réseaux sociaux sur la notoriété de la marque et ses sous-facteurs dans les polytechniques zimbabwéennes |
| title_full | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics |
| title_fullStr | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics |
| title_full_unstemmed | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics |
| title_pt_txt | A influência das atividades de marketing em mídias sociais no conhecimento da marca e seus subfatores em politécnicos do Zimbábue |
| title_short | The influence of social media marketing activities on brand awareness and its sub-factors in Zimbabwean polytechnics |
| title_sort | the influence of social media marketing activities on brand awareness and its sub-factors in zimbabwean polytechnics |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://sajems.org/index.php/sajems/article/view/6262 |