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Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets
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| Published in: | Business and Management Studies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1869572629324627968 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business and Management Studies |
| description | |
| discipline_display | Management |
| discipline_facet | Management |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:98321 |
| institution | FRELIP |
| journal_source_facet | Business and Management Studies |
| last_indexed | 2026-07-02T03:36:39.017Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets Management General Management |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Management General Management |
| subject_facet | Management General Management |
| title | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets |
| title_alt | Dinámica del comportamiento del consumidor en el segmento de alcohol premium: Implicaciones para el posicionamiento de marcas internacionales en mercados emergentes volátiles Dynamique du comportement des consommateurs dans le segment de l'alcool premium : implications pour le positionnement de marque international dans les marchés émergents volatils Dinâmica do Comportamento do Consumidor no Segmento de Álcool Premium: Implicações para o Posicionamento Internacional de Marcas em Mercados Emergentes Voláteis |
| title_auth | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets |
| title_es_txt | Dinámica del comportamiento del consumidor en el segmento de alcohol premium: Implicaciones para el posicionamiento de marcas internacionales en mercados emergentes volátiles |
| title_fr_txt | Dynamique du comportement des consommateurs dans le segment de l'alcool premium : implications pour le positionnement de marque international dans les marchés émergents volatils |
| title_full | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets |
| title_fullStr | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets |
| title_full_unstemmed | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets |
| title_pt_txt | Dinâmica do Comportamento do Consumidor no Segmento de Álcool Premium: Implicações para o Posicionamento Internacional de Marcas em Mercados Emergentes Voláteis |
| title_short | Consumer Behavior Dynamics in the Premium Alcohol Segment: Implications for International Brand Positioning in Volatile Emerging Markets |
| title_sort | consumer behavior dynamics in the premium alcohol segment: implications for international brand positioning in volatile emerging markets |
| topic | Management General Management |
| url | https://redfame.com/journal/index.php/bms/article/view/9025 |