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Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping
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| Published in: | Journal of the Association for Information Systems |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1869844239682109440 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Journal of the Association for Information Systems |
| description | |
| discipline_display | Communications |
| discipline_facet | Communications |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:99711 |
| institution | FRELIP |
| journal_source_facet | Journal of the Association for Information Systems |
| last_indexed | 2026-07-05T03:33:46.952Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping Communications General Communications |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Communications General Communications |
| subject_facet | Communications General Communications |
| title | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping |
| title_alt | Sinergia o canibalización: efectos de la demostración de productos y los comentarios tipo bala en las compras en transmisiones en vivo Synergie ou cannibalisation : les effets de la démonstration de produit et des commentaires en incrustation dans le shopping en direct Sinergia ou Canibalização: Os Efeitos da Demonstração do Produto e dos Comentários em Balão nas Compras ao Vivo |
| title_auth | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping |
| title_es_txt | Sinergia o canibalización: efectos de la demostración de productos y los comentarios tipo bala en las compras en transmisiones en vivo |
| title_fr_txt | Synergie ou cannibalisation : les effets de la démonstration de produit et des commentaires en incrustation dans le shopping en direct |
| title_full | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping |
| title_fullStr | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping |
| title_full_unstemmed | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping |
| title_pt_txt | Sinergia ou Canibalização: Os Efeitos da Demonstração do Produto e dos Comentários em Balão nas Compras ao Vivo |
| title_short | Synergy or Cannibalization: The Effects of Product Demonstration and Bullet Comments in Livestreaming Shopping |
| title_sort | synergy or cannibalization: the effects of product demonstration and bullet comments in livestreaming shopping |
| topic | Communications General Communications |
| url | https://aisel.aisnet.org/jais/vol27/iss4/3 |