Similar Items: The antecedents and consequences of brand equity in the South African running shoe market
- The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
- An investigation into brand loyalty, and the case for house brands in the emergent township market
- Characteristics and behaviour of African factor markets and market institutions and their consequences for growth
- Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students
- Topics in market microstructure, misconduct and systemic risk: an empirical analysis of the South African equity market
- The emergence of the Angolan equity market: main limitations and recommendations
Author: Human, Gert
- The influence of employee engagement on customer experience in business-to business relationships
- The antecedents and consequences of brand equity in the South African running shoe market
- Market orientation of frontline employees and its impact on service quality and productivity within the South African contact centre industry
- Recruiting undergraduate students in South Africa - towards a relationship orientation
- Complexity leadership theory : an exploratory study in the South African context
- Managerial and leadership considerations for the process of integrating small innovation acquisitions at the team level