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The Impact of Universities’ Social Media Content and Digital Brand Equity on Potential Students’ Perception, Engagement and Trust: The case of Egyptian private universities

Universities are increasingly using social media platforms as tools for marketing, brand building, and student engagement as a result of the digital transformation in higher education. This study investigates how prospective students' perceptions, levels of engagement, and trust are impacted by univ...

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Main Author: Shoukry, Mahy
Format: Thesis
Published: AUC Knowledge Fountain 2026
Subjects:
Digital Brand Equity- Social media marketing - Content marketing - Egyptian private universities - Higher Education marketing
Communication
Mass Communication
Social and Behavioral Sciences
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https://fount.aucegypt.edu/etds/2559
https://fount.aucegypt.edu/context/etds/article/3611/viewcontent/The_Impact_of_Universities_Social_Media_Content_and_Digital_Brand_Equity_on_Potential_Students_Perception_Engagement_and_Trust____1_.pdf

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