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The Impact of Universities’ Social Media Content and Digital Brand Equity on Potential Students’ Perception, Engagement and Trust: The case of Egyptian private universities
Universities are increasingly using social media platforms as tools for marketing, brand building, and student engagement as a result of the digital transformation in higher education. This study investigates how prospective students' perceptions, levels of engagement, and trust are impacted by univ...
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AUC Knowledge Fountain
2026
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