Similar Items: Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
- Conspicuous consumption and black youth in emerging markets
- The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market
- Conspicuous consumption in ancient roman domestic space : the house of the Faun, Pompeii
- Black urban consumers’ motivation for conspicuous and status clothing brand consumption
- Negative rhetoric in the user generated content of Nigerian news media
- An investigation of the purchasing of status brands and conspicuous consumption among students at a tertiary level
Author: Botha, Elsamari
- B2B brand engagement in social media: The employee's perspective
- Understanding the role of emotion in viral marketing
- Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
- Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa
- The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
- Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors
Author: Ferreira, Caitlin
- Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
- The role of gamification in shaping the brand loyalty of Generation Z consumers
- Usage of Twitter by state-owned enterprises to communicate with customers: A case of Transnet South Africa
- The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France