Similar Items: The role of gamification in shaping the brand loyalty of Generation Z consumers
- The role of consumers' brand legitimacy perceptions in terms of their loyalty towards car brands
- The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands
- Book widgets as a gamification tool to support teaching and learning in Grade 5
- The nature of brand loyalty at the base of the pyramid
- The theory of reasoned action as applied to brand loyalty
- Promoting brand loyalty through advertising campaign: qualitative study of Nigerian breweries maltina product
Author: Ferreira, Caitlin
- Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
- The role of gamification in shaping the brand loyalty of Generation Z consumers
- Usage of Twitter by state-owned enterprises to communicate with customers: A case of Transnet South Africa
- The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France
