Similar Items: Adaptation of the m-commerce value proposition for low-income markets
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Author: Corder, Clive
- The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid
- Challenges of defining and implementing strategic market segmentation
- Optimisation of the use and access to financial services at the base of the pyramid in South Africa
- Towards a better understanding of customer lifetime value and over indebtedness
- Exploring the factors that prevent home based to grow in South Africa
- The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes