Similar Items: The value drivers of investing in sport-based corporate social responsibility initiatives
- The influence of sport sponsorship on employee’s organisational commitment
- The management of sport sponsorship : a case study
- The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products
- Factors affecting decision-making in South African sport sponsorships
- Corporate social responsibility in Egypt: Towards creating shared value
- The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
Author: Goldman, Michael
- The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
- The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application
- Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective
- Economic value of sport
- Determining the individual attributes influencing professional male rugby athlete value in South Africa
- The role of local context in the local strategies of global brands