Similar Items: Mobile phone applications : understanding if motivations to engage are related to the customer perceived value, customer satisfaction and customer engagement
- Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage
- Engaging with the engaged – Issues around the topic of customer engagement
- The impact of mobile banking application features and customer satisfaction on customer growth in South African banks
- Female customers’ expectations and satisfaction regarding custom - made apparel
- The relationship between value co-creation and customer perceived value
- The relationship between customer relationship management and customer retention: the mediating effect on customer satisfaction in the telecommunication industry
Author: Kartte, Dunja
- Evaluating market potential in emerging markets using marketing data
- Customer equity as a firm’s valuation technique
- Mobile phone applications : understanding if motivations to engage are related to the customer perceived value, customer satisfaction and customer engagement
- Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
- The effectiveness of trade show marketing capabilities on the financial performance of South African companies
- Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa