Similar Items: Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets
- Product's promotion patterns and their effects on consumers' purchase intentions, brand loyalty and attitude
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- An investigation into brand loyalty, and the case for house brands in the emergent township market
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- Consumer intentions of purchasing luxury brands versus counterfeits in South Africa
- The moderating effect of social presence on consumer brand trust and purchase intention in SMEs
Author: Myres, Kerrin
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