Author: Pentz, Christian Donald
Similar Items: Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context
- Old school : the relevance of nostalgia in advertising
- Die rol van nostalgie binne die konsep van ontluistering in die werk van N.P. van Wyk Louw
- Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility
- The Power of Nostalgia in Creating Lovemarks for Brands
- Generational differences in South African consumers' brand equity perceptions
- My memories of the brands in my life : understanding the nostalgic connections consumers form with brands