Author: Human-Van Eck, Debbie
Similar Items: The influence of non-profit visual and verbal communication cues in cause-related marketing on consumer attitudes and intentions
- The influence of feedback messages on neurophysiological responses in a non-profit context
- n Onderwysbestuurskundige perspektief op bemarkingstrategiee in nie-winssoekende instansies met spesiale verwysing na die skool
- Leveraging cause-related marketing for revenue growth: a millennial consumer study in the South African prestige beauty sector
- Cause-related marketing in South Africa : effects of donations and rewards on consumers’ perceived motives, perceived fairness, attitudes and purchase intention
- Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication
- The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions