Author: Gerber, Charlene
Similar Items: Measuring marketing productivity : linking marketing expenditure to sales
- An investigation of the marketing performance measurement practices of South African organisations
- The influence of the 'marketing concept' on company performance
- The management of long-term marketing relationships in business-to-business financial services
- Managing portfolio managers : the impacts of market concentration, cross-sectional return dispersion and restrictions on short sales
- Developing a scale to measure the benefits of co-production in the tourism industry
- An assessment of the antecedents of church commitment