Author: Stellenbosch University. Faculty of . Dept. of
Similar Items: Marketing strategy implications of packaging trends and alternative packaging forms in the international wine industry
- Performance measurement framework for the South African wine supply chain: an investigation of packaged products in the local market
- Developing a performance measurement framework to benchmark the South African wine supply chain with a focus on the packaged export supply chain segment
- The expected financial implications of establishment of a wine brand for a Swartland wine producer
- Segmenting the South African wine market : a focus on involvement, motive/lifestyle and purchase behaviour
- Identifying packaging criteria for sustainable packaging design and development : towards packaging efficiency and packaging integration in the fruit juice industry of South Africa
- Information the wine consumer wants on the back label of a wine bottle - to assist with the consumer's purchasing decision?