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Information the wine consumer wants on the back label of a wine bottle - to assist with the consumer's purchasing decision?

Thesis (MComm)--Stellenbosch University, 2003.

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Bibliographic Details
Main Author:	De Klerk, Annalize
Other Authors:	Du Toit, J. B.
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2012
Subjects:	Wine labels > South Africa Wine labels > South Africa > Public opinion Consumers > South Africa > Attitudes Wine > Marketing Packaging > Product information Dissertations > Business management Theses > Business management
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Internet

http://hdl.handle.net/10019.1/53468