Similar Items: South African females' willingness to pay for ethically framed personal care products
- An investigation of low-income consumer-buying behaviour in the personal-care industry in South Africa
- My memories of the brands in my life : understanding the nostalgic connections consumers form with brands
- An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape
- Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience
- Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts
- Mental accounting : the psychology of South African consumer behaviour