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Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film
This qualitative paper explores the gendered concept of cultural identity in non-Western popular film, through a synthesized lens of visual rhetoric and cultural studies. The term non-Western is of limited presence in film scholarship, and existing literature on popular film from non-Western geograp...
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| Format: | Thesis |
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AUC Knowledge Fountain
2017
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| _version_ | 1867613411564584960 |
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| access_status_str | Open Access |
| author | Ashour, Montiana Bahgat |
| author_browse | Ashour, Montiana Bahgat |
| author_facet | Ashour, Montiana Bahgat |
| author_sort | Ashour, Montiana Bahgat |
| collection | Thesis |
| dc_rights_str_mv | The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. |
| description | This qualitative paper explores the gendered concept of cultural identity in non-Western popular film, through a synthesized lens of visual rhetoric and cultural studies. The term non-Western is of limited presence in film scholarship, and existing literature on popular film from non-Western geographies, is primarily interested in reading a national definition of identity through the non-Western cinematic lens. Building towards an inductive process of theory building, qualitative features of interest and intensity determine the paper's purposive selection of its two film cases, which become cinematic grounds for the exploration of a cultural dimension of identity: Molasses (Êswid, 2010); Egypt, and From A to B (Minlifly BaÊ, 2014); The United Arab Emirates. Both, Metz's cinematographic fact and the cultural lens of postcolonial masculinities, delineate the theoretical framework upon which cinematic images from both cases are observed for analysis and discussion. The paper's theorization proposes an aestheticization of culture through a masculine appearance, where the non-Western male exhibits a palliative masculinity; a "screenulinity", that sustains the cinematic popularization, as opposed to the realization, of cultural dichotomy. Thus marking the celebrated consumption of a postcolonial image-commodity of the non-Western male, and his binary cultural verisimilitude in film. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-1640 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:43.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-1640 Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film Ashour, Montiana Bahgat This qualitative paper explores the gendered concept of cultural identity in non-Western popular film, through a synthesized lens of visual rhetoric and cultural studies. The term non-Western is of limited presence in film scholarship, and existing literature on popular film from non-Western geographies, is primarily interested in reading a national definition of identity through the non-Western cinematic lens. Building towards an inductive process of theory building, qualitative features of interest and intensity determine the paper's purposive selection of its two film cases, which become cinematic grounds for the exploration of a cultural dimension of identity: Molasses (Êswid, 2010); Egypt, and From A to B (Minlifly BaÊ, 2014); The United Arab Emirates. Both, Metz's cinematographic fact and the cultural lens of postcolonial masculinities, delineate the theoretical framework upon which cinematic images from both cases are observed for analysis and discussion. The paper's theorization proposes an aestheticization of culture through a masculine appearance, where the non-Western male exhibits a palliative masculinity; a "screenulinity", that sustains the cinematic popularization, as opposed to the realization, of cultural dichotomy. Thus marking the celebrated consumption of a postcolonial image-commodity of the non-Western male, and his binary cultural verisimilitude in film. 2017-02-01T08:00:00Z thesis text/html https://fount.aucegypt.edu/etds/641 https://fount.aucegypt.edu/context/etds/article/1640/type/native/viewcontent/MontianaThesis_Feb2017_Dar1.pdf_sequence_1 The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. Theses and Dissertations AUC Knowledge Fountain Visual Media Visual Culture |
| spellingShingle | Visual Media Visual Culture Ashour, Montiana Bahgat Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film |
| title | Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film |
| title_full | Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film |
| title_fullStr | Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film |
| title_full_unstemmed | Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film |
| title_short | Visual rhetoric and cinemas of the non-Western world: Mapping cultural identity in gendered images from Egyptian and Emirati popular film |
| title_sort | visual rhetoric and cinemas of the non western world mapping cultural identity in gendered images from egyptian and emirati popular film |
| topic | Visual Media Visual Culture |
| url | https://fount.aucegypt.edu/etds/641 https://fount.aucegypt.edu/context/etds/article/1640/type/native/viewcontent/MontianaThesis_Feb2017_Dar1.pdf_sequence_1 |
| work_keys_str_mv | AT ashourmontianabahgat visualrhetoricandcinemasofthenonwesternworldmappingculturalidentityingenderedimagesfromegyptianandemiratipopularfilm |