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A consumer neuroscientific method for assessing usability: eye-tracking visual fatigue in visually complex M-commerce applications
Purpose: Mobile commerce (m-commerce) applications (apps) need to be studied in terms of their visual element richness, usability and how these impact the visual fatigue that is felt by users and their overall system usage. The purpose of this paper is to present and discuss a conceptual model that...
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| Format: | Thesis |
| Language: | English English |
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School of Management Studies
2025
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