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Understanding the effects of sustainable milk packaging on consumer attention by incorporating eye tracking technology

incorporating eye tracking technology Consumers encounter an abundance of visual stimuli during their shopping journey including but not limited to the tangible attributes of a product or its packaging, which collectively contributes to the overall product presentation. These elements encompass grap...

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Bibliographic Details
Main Author: Wahl, Kathryn
Other Authors: Pillay, Pragasen
Format: Thesis
Language:English
English
Published: School of Management Studies 2026
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