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Uses and gratifications of social media in the Middle East North Africa region

This study explores the relation between the adoption of various social media platforms and the demographic variables of users consuming these platforms in the Middle East and North Africa (MENA) region. It also provides a better understanding of the positive and negative gratifications acquired whe...

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Bibliographic Details
Main Author: Taha, Yousra Osama
Format: Thesis
Published: AUC Knowledge Fountain 2020
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