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The Uses and Gratifications of Social Audio-Focused Apps: A Case Study of the Clubhouse Application

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their...

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Main Author: Younes, Dalia Abdelhamid
Format: Thesis
Published: AUC Knowledge Fountain 2024
Subjects:
social audio
the Clubhouse application
Egyptian content creators
uses and gratifications theory
social media
user-generated media.
Advertising and Promotion Management
Broadcast and Video Studies
Communication Technology and New Media
International and Intercultural Communication
Interpersonal and Small Group Communication
Journalism Studies
Mass Communication
Organizational Communication
Other Communication
Public Relations and Advertising
Social Media
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https://fount.aucegypt.edu/etds/2378
https://fount.aucegypt.edu/context/etds/article/3420/viewcontent/dalia_abdelhamid_younes_thesis.pdf

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