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The impact of mass media uses and gratifications on voters: case of Egypt 2012 presidential elections
This paper clarifies the role of mass media through the Uses and Gratifications approach during the Egyptian 2012 Presidential Elections campaigns. The main focus of this study aims at studying the role of mass media in shaping Egyptian votersâ final decision. In addition, how voters used mass me...
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| Format: | Thesis |
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AUC Knowledge Fountain
2012
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